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The McKinsey research on the fitness industry has inspired us

Amazing insights into the latest developments in the fitness industry provided by McKinsey based on their research. This McKinsey Research has inspired us.

General research about an industry is good, but what does your company data tell you about your customers? Their needs? How likely are they to stay with you, and what is the lifetime value of your customers? Are you using your data to segment customers and predict behavior? Are you basing your decisions on data and data analytics?

We @THEdgtl are fitness and consumer experienced entrepreneurs paired with our in-house machinelearning and AI team. We're ready to help you better understand your data and your customers to drive customer lifetime value and revenue. We'll walk you through the entire process. Projects start small to gain valuable initial insights. Let's talk!

Here you can find the original article from McKinsey

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The transformation of the customer value chain in consumer electronics retailing

LinkedIn post by Steffen Letzelter

Retailers no longer serve as a link between manufacturers and customers, but only as sellers of low-margin hardware devices...

Post by: STEFFEN LETZELTER

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